Liam Coshell

As Brand Lead at WHITEFOX, he combines art direction, property marketing and brand strategy to turn ideas into stories people can see, feel and remember.

Across more than a decade in creative roles, Liam has developed a strong understanding of how brand thinking, visual language and storytelling work together to shape perception. His experience spans creative direction, identity development and campaign strategy, giving him the ability to take a project from an early idea through to a clear, cohesive brand.

Visual, considered and curious, Liam sees beyond the surface. His work begins with the audience and the story, not decoration. He asks the right questions, translates what clients are trying to articulate into clear creative direction and keeps refining until every element looks and feels right.

At WHITEFOX, Liam leads the brand direction across the network. One day means developing strategy and defining how a property brand should speak. The next, building visual concepts or refining how a campaign comes to life. He balances creative instinct with commercial purpose, ensuring every project is distinctive, consistent and built to move people before they step through the door.

Based in Currumbin, Liam understands the pull of lifestyle firsthand, having made his own sea change to the Gold Coast. Outside work, that looks like breakfast at Salt Mill, sunset at Rainbow Bay Surf Club and a Tommy’s Margarita when the occasion calls for it.