Upon launching, in 2017 the vision to change the Real Estate industry was clearly ambitious. Having over 15 years experience in traditional agencies Marty Fox wanted to build an agency that didn’t look, talk, or feel like the others. After dissecting how it had always been done, WHITEFOX changed it for the better. The results speak for themselves.

Establishing WHITEFOX in Melbourne's blue-chip suburbs led to swift success, with transactions totalling in the Billions. Our commitment to marketing and digital innovation has solidified our reputation as a leader in the Real Estate industry.

In March 2023, WHITEFOX entered the New Zealand market, establishing offices in Queenstown and Auckland. Since then, we've been showcasing the finest homes New Zealand has to offer, making a mark with our distinct tone of voice, curated content and bold creative.

WHITEFOX Perth was launched in February 2024 with immediate effect. The market was crying out for a non-franchised boutique agency and the proof was in the pudding, with over 54 million dollars of property transacted in the first 3 months of operation. With a targeted launch strategy and elite Sales Directors on-board, WHITEFOX Perth is just getting started.

In alignment with our vision for expansion, we are thrilled to announce the opening of WHITEFOX Adelaide in 2024. The anticipation of introducing our dedicated local team and fostering connections within the community is palpable.