Across Australia, New Zealand and beyond, WHITEFOX crossed a threshold this year — not as an agency having a good run, but as a brand entering its next era of scale. What unfolded was a year of suburb records, landmark project launches, international expansion and internal evolution. The kind of year that doesn’t just change numbers — it changes trajectory.

This was the year WHITEFOX became infrastructure.

A Year of Records

From Wanaka to Brighton East, Caulfield North to Essendon, Kensington to Fitzroy North — WHITEFOX reset suburb benchmarks across multiple states and countries.

Thirteen individual suburb records were broken in a single year.

Not through market timing. Through repeatable systems, disciplined campaigns and a growing prestige buyer ecosystem.

In Brisbane, WHITEFOX delivered a new city benchmark with a $25 million sale in New Farm, marking the brand’s arrival inside one of Australia’s most tightly held prestige corridors.

These weren’t anomalies.

They were signals.

The Rise of Projects

2025 marked the acceleration of WHITEFOX Projects into a national development arm.

Key milestones included:

• One Toorak Place — $140M sold

• Enclave — $80M sold in 24 hours

• The launch of EADE, HEIRLOOM, KLOUD and the announcement of  The Gallery by Graya

These weren’t traditional campaigns. They blended architecture, cinematic storytelling and buyer orchestration, redefining how prestige developments are positioned, distributed and absorbed by the market.

Expansion Without Dilution

WHITEFOX expanded deliberately — not for footprint, but for alignment.

2025 saw:

• The announcement of WHITEFOX Dubai

• The Sydney office launch

• The opening of Perth’s second office in Applecross

• The Northside Essendon office launch in Melbourne

Each launch followed the same principle

replicate culture, performance standards and operating systems — not just signage.

Offices weren’t added

The ecosystem grew. 

Leadership & Infrastructure

Growth wasn’t only geographic, it was structural.

Multiple new Associate Directors were appointed across the network, strengthening leadership density and building the next generation of operators inside the brand.

At HQ, the senior structure expanded to support national scale:

• Michael Torcasio — Partner & Chief of Staff

• Martin Fox Snr — Head of Production 

And expansion across Marketing, HR, Compliance and Operations

WHITEFOX didn’t just grow bigger.

It grew stronger internally.

Culture as a Performance System

WHITEFOX treats culture as infrastructure, not as a soft layer.

Leadership conferences, internal training programs, national collaboration and high-level brand partnerships reinforced WHITEFOX as both a sales organisation and a cultural platform inside property.

From keynote appearances to national brand collaborations, WHITEFOX became increasingly visible not just as a market participant, but as a market reference point.

Brand Gravity

Developers didn’t come to WHITEFOX for just sales.

They came for positioning, distribution and buyer ecosystems.

Partnerships across architecture, development, media and luxury brands placed WHITEFOX at the centre of Australia’s premium property conversation, creating a gravity that continues to compound.

Media as Infrastructure 

Alongside sales and projects, WHITEFOX quietly built its own media engine, including podcast and long-form storytelling — creating direct access to buyers, vendors and partners.

Combining Industry knowledge and entertainment providing valuetainment

Structure Prevents Burnout

Behind the momentum sat systems.

Recruitment, marketing, paid media, production, projects and advocacy were standardised nationally, allowing WHITEFOX to scale without dilution, burnout or fragmentation.

This wasn’t hustle culture.

It was engineered momentum.

In Conclusion

2025 wasn’t a peak.

It was a platform.

WHITEFOX moved from agency to ecosystem.

From brand to infrastructure.

From national leader to emerging international platform.

Flow isn’t luck.

It’s built.